Programme Overview
The Master of Philosophy (MPhil) in Marketing Management is an advanced postgraduate research degree programme designed to develop strong research, analytical, and strategic skills in marketing and business development.
This programme focuses on both theoretical knowledge and applied research in marketing, enabling students to explore key areas such as consumer behaviour, digital marketing, branding, market research, advertising, and strategic marketing management.
Students are trained to conduct independent research, analyse complex marketing challenges, and contribute new knowledge that improves marketing practices in both local and global markets. The programme is suitable for graduates who aim to pursue careers in academia, marketing research, consultancy, or doctoral studies (PhD/DBA).
Upon successful completion, students are awarded an internationally recognised Master of Philosophy (MPhil) in Marketing Management.
Programme Duration
- 2 Years (Research-Based Programme)
Mode of Study
- Weekend: Designed for working professionals
- Online: Flexible remote learning with academic supervision
Tuition Fees
- GHS 6,400 per semester
Why Choose This Programme?
- Strong focus on advanced marketing research and strategy
- Develops critical thinking and analytical skills in marketing
- Offers an internationally recognised postgraduate research qualification
- Flexible study options for working professionals
- Prepares graduates for PhD or DBA programmes
- Enhances expertise in modern digital and global marketing systems
Apply Now
Admissions are currently open!
Contact Us: 053 934 4289 / 050 050 6674