- Programme objective: to help students develop the knowledge and skills for a successful marketing career, build a strong foundation in business fundamentals and develop specialized knowledge and applied skills with marketing; graduates of the business administration (marketing) programme gain a strong foundation in public relations, digital and traditional media, marketing research, and business analytics.
- Duration: 4-year undergraduate programme in marketing.
- 1st and 2nd year required courses: language skills, critical thinking, introduction to business administration and introduction to public administration.
- 3rd and 4th year required courses: quantitative methods, principles of marketing, introduction to electronic business, consumer behaviour and integrated marketing communication.
- Career prospects: marketing coordinator, account services coordinator, social media coordinator, public relations coordinator, marketing manager, merchandising manager, community relations manager, public relations, events manager etc.