Programme Overview
The BBA in Marketing Management is a comprehensive undergraduate degree programme designed to prepare students for careers in marketing, advertising, sales, and brand management.
This programme combines business management principles with specialised training in marketing strategies and consumer behaviour, equipping students with the skills needed to promote products and services effectively in competitive markets.
Students will gain knowledge in areas such as digital marketing, market research, branding, sales management, advertising, and consumer psychology, enabling them to develop and implement successful marketing strategies.
Upon successful completion, students are awarded an internationally recognised Bachelor of Business Administration (BBA) degree in Marketing Management, providing opportunities for global career advancement and further studies.
Programme Duration
- 3-Year Bachelor’s Degree
For applicants entering directly from secondary school
- 2-Year Post-Diploma Degree (Top-Up)
For diploma or HND holders seeking to upgrade their qualifications
Mode of Study
Choose a flexible learning option that suits your lifestyle:
- Regular: Full-time, on-campus learning experience
- Weekend: Flexible schedule for working professionals
- Online: Study conveniently from anywhere
Tuition Fees
- GHS 2,260 per semester
- Flexible payment options may be available
Why Choose This Programme?
- Focus on modern marketing and digital business trends
- Combines theory with practical marketing skills
- Offers an internationally recognised degree
- Flexible study options (Regular, Weekend, Online)
- High demand for marketing professionals across industries
- Pathway to MBA and postgraduate studies
Apply Now
Admissions are currently open!
Contact Us: 053 934 4289 / 050 050 6674