- Course objective: to equip students with the fundamentals of sales and marketing management; effective sales and marketing strategies; skills in communication, negotiation, and persuasion; teamwork skills and leadership in sales and marketing teams.
- Entry requirements: senior high school graduates and workers.
- Duration: three-month classroom training program; two-month industry internship or job attachment.
- Flexible timetable: morning, afternoon, evening, weekend and online sessions available.
- Course structure: weeks 1 – 8 are focused on theory and knowledge based modules; weeks 9 – 12 are focused on project work and assessments. Students will work on a project to apply the concepts learned in the course to real-world scenarios, will submit their project reports and present their findings to the class.
- Career prospects: e-commerce sector, financial services, investment banking and investment management companies, management consulting companies, marketing companies, research and educational institutions, retailing sector etc.
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