- Programme objective: to equip students with a comprehensive understanding of PR theories and principles, enhance their communication and media management skills, and provide practical experience to prepare them for successful careers in public relations.
- Duration: 4-year programme in public relations.
- Course requirements: principles of public relations, introduction to advertising, business law and ethics, financial management, corporate communication, and business communication.
- Career prospects: communications officer, public relations officer (PRO), director of external affairs, development director, marketing communications specialist, press secretary, media relations officer, research analyst etc.
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